nina simone

Commissioner for the Official Music Video for the original 1964 recording of “I Put a Spell on You” by the legendary Nina Simone. Directed by Gabrielle Kingsley and Produced by Untold Studios in London

Released to coincide with Nina’s 90th birthday our creative approach was designed to resonate with a new audience who were hearing her groundbreaking work for the very first time. Celebrating Nina’s most iconic looks the hero music video was captured in tandem with a social first content crew ultimately delivering a robust suite of short form assets driving exponential engagement in the coveted 18-24 demo across all digital platforms worldwide.